Question 5: How did you attract/address your target audience?

For our film we attracted our target audience in many ways, for example our storyline appealed to both male and females, however the gorish/action side of the film would mainly appeal to males. Our narrative was both intriguing and disturbing, but mainly to engage our audience we created an opening which incorperated the hermenutic code to grab our audiences attention and have them initially ask questions. We gae our audience little knowledge about who this infant is so they would be drawn to want to watch more of the film. An example of where the hermenutic code has been done in our opening are the initial shots of the young boy sitting in a deserted area as shown below:

The mid shots and close ups similar to these screen shots allow the audience to realise who the main characters are within our film and also help them understand the storyline.
                               The Wide shot of these main characters alow the audience to establish the characters identities and have a better understanding of them.

Another way we attracted our target audience is by using characters of a similar age to them to again give the audience an intimate connection with the film causing them to have a certain understanding of the events.

Lastly the diagetic music within our opening attracted our target audience as the heart beat grabs the attention of our audience and also the party music heard later in the opening is music which is commonly listened to by our target audience. As the music is commonly known amongst our target audience they are more likely to want to attatch the song to our film.

We addressed our target audience by asking them evaluative questions to do with our video using social networking sights such as facebook and also just simply asking people to view our video and answer 4-5 questions.